January 4, 2016

What is the meaning of the term “ageism”? How did the term come to pass – perception is older workers as non-productive, not motivated or team oriented, cannot commit to the job, less energy than younger workers, so need to move aside.

So if you are reading this, you are a Manager with curiosity and an open mind, valuable qualities, and like most Managers, you have this problem.  You would like more key initiatives completed, using little or no budget and in the shortest time possible.  You need access to talented and dependable people, “people in the pocket” that can be used on an as needed basis.  Enter the older, experienced worker, resources for a short term project or business cycle.

With the use of those valuable qualities just identified, let’s be frank and try to solve how to complete more and ways in which an older experienced worker can be used to benefit and align with a Manager’s goals and values: 

1) An older, experienced worker doesn’t need the money: Recognize, though, they do need to be a contributing member of a group (aka department, team, project, etc).  A younger worker needs the money and so will manage their career accordingly.

2) An older, experienced worker does not want your job: Recognize they are supportive, working with your goals and objectives and, although they may know more because of their years on the job,  they don't want your job.

3) An older, experienced worker wants to make you look good: Truly, deeply and completely, and for a long time. A younger worker naturally wants to move up the corporate ladder. 

4) An older, experienced worker can hit the ground running: yep accounting, marketing, office administration any position and management level that is transferable to other sectors, even more, including strategic, if same sector experience.

5) An older, experienced worker is technically savvy: Although starting in business pre technology but they had to adapt when business widely adopted technology in the 90s.  Their danger is they can show off because they can add and subtract with or without Excel!

6) An older, experienced worker (if employed) will stay longer on the job: Think back how long a younger worker has remained in the position hired for, 1 year, 2 years?. What is the perception of older worker’s time with the company,  1 year 2 years? Check the facts, I will bet that a younger worker stays less time after hire than an older, experienced worker. When hiring, a young worker’s staying in the job is not a consideration, but with an older worker it is a qualifier to not hire. Why is that, when facts don’t back that up? 

7) An experienced older worker will get sick:  There are hundreds of experienced older workers who are in great shape, their “office” is the gym.  Find them there and reach out


Now that the misconceptions have been sidelined, how can this powerful resource be used to move the Manager’s agenda forward and within budget:


ü  Hire for a limited time during key business cycles

ü  Hire for  short term disability positions or parental leaves

ü  Hire for limited term projects such as campaign launches or promotions

ü  NEW: Hire for social media – write your generic social media posts that gain traction


So my overall point to this blog is to vet your hiring for real reasons, not perceived.  Hiring this cohort for a specific purpose is a step forward not a step backward, because they have been in “in your shoes”.  Their only need is helping the team and you and you hold the control.  Share your ideas by emailing me at


Personal Finance – OBS’s, Minimizing Fees and MER’s, and a Bad Bank Move

September 30, 2014

Now that I have been using an online brokerage service (OBS) for direct investing, it is hard to believe it took me so long and that I was so hesitant.  So please don't be like I was, if you haven't, sign up, get started and be a direct invest savvy saver.

It matters not that you are Generation
 X, a Millennial or a Boomer.  It matters not, if you have limited or extensive knowledge of financial products or even an aversion to banks.  What does matter, is making informed buying decisions to bui...

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Personal Finance - A Middle Class Lifestyle

July 8, 2014

There is so much talk on the loss of the middle class.  From my perspective, it sure seems that way, but not for all the reasons you might think. The “experts” aren't wrong, but the entire story may not solely be about jobs, opportunity and the economy. 

Although we have various opinions on what constitutes “middle class”, we can probably agree on these three:

  • a certain level of income
  • a demonstration of material wealth, even if leveraged
  • a substantive net worth accumulation
We have less c...
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14 Component Parts of a Social Media Crisis Plan

July 8, 2013

Here are some questions to consider when being asked (yikes!) to put a Social Crisis (Continuity) Plan together. It is simple and easy once these component parts are considered:

  1. What are the Overarching Objectives of the Business (aligned from the business plan and the marketing plan)
  2. Social Media Crisis Defined
  3. What are the Overall Objectives  for Crisis Implementation?  (aligned with the PR Department and the PR Crisis Management Plan)
  4. Why, Which and When to Monitor Communication Channels?
  5. What ...

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Use Mom to Network & Hope for Her DNA

February 11, 2013

As uncool as it sounds at first,  “corporate” Mom may have clout into your future and your career.  She can be a source of powerful recommendations, not just referrals.  Here are two true stories.

Take one Mom, who helped her son get into a publishing conglomerate.  When she excitedly described to me how he secured the position, from one of her connections, I was shocked.  Millennials… letting their mothers help them secure employment?  What a novelty and yet again, what an idea!

Now ...

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About Me

This blog page is intended to give back and share aspects of my professional and personal life’s experiences. My hope is through this sharing, I can bring some positive perspective and simplicity to stages in your life where the path is unclear. This has prompted me to write what has worked for me, in order to inspire you, to help you, to calm you, to just make you feel you are ok in this world and so much more. I am not a professional writer, not trying to judge anyone, just someone who believes in trying to put life's events in perspective while comforting your soul, if it so wishes. Your life balance is up to you, but I wish you enlightenment, peace, joy, love, reason, acceptance, willingness, neutrality and courage.