Here are some questions to consider when being asked (yikes!) to put a Social Crisis (Continuity) Plan together. It is simple and easy once these component parts are considered:

  1. What are the Overarching Objectives of the Business (aligned from the business plan and the marketing plan)
  2. Social Media Crisis Defined
  3. What are the Overall Objectives  for Crisis Implementation?  (aligned with the PR Department and the PR Crisis Management Plan)
  4. Why, Which and When to Monitor Communication Channels?
  5. What ...

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